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Advertising use is defined as: Photographs used in paid media space. Paid articles (advertorials), catalogs, billboards, and advertisements fall into this category.

National Consumer Ad: (e.g. TIME Magazine) $4,225.00

Regional Consumer Ad (e.g. Golf Digest, East Coast) $2,660.00

Local Consumer Ad (e.g. Washingtonian Magazine) $1,975.00

National Trade Magazine Ad (e.g. Police Chief) $2,820.00

Regional Trade Magazine (e.g. East Coast AdWeek) $2,140.00

Point of Sale National (over 5,000 pieces) $2,940.00

Point of Sale National (over 10,000 pieces) $4,560.00

Point of Sale Regional (over 1,000 pieces) $2,375.00

TV Stills (National, 5 seconds) $2,680.00

National Billboard (1,000 placements) $4,945.00

Regional Billboard (100 placements) $3,520.00

Local Billboard (25 placements) $1,990.00

National Bus/transit (1,000 placements) $3,622.00

Regional Bus/Transit (100 placements) $2,805.00

Local Bus/Transit (25 placements) $2,140.00

Packaging(National, Life of Package) $3,330.00

Packaging CD (Life of Album) $2,590.00



© 2004 DC Photographer John Harrington


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