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How
is Digital Capture Beneficial?
Digital
capture allows for a more immediate experience of the work
being produced. Simply put, "digital capture"
is the digital equivilent of "shooting film".
Previously, we shot polaroids, for client review and approval.
Polaroids had significant limitations. Color, brightness,
shadow detail, and the small size meant that Polaroids were
not the optimal method for previewing just how an image
will look, but until digital came along, they were the only
game in town.
With
this leap forward comes a significant expense on our part.
From digital workstations, cameras and digital camera backs,
to specialized software, and new archiving systems that
must be integrated alongside our existing systems.
Digital
Workflow Benefits
Turnaround
times: For film, our normal turnaround time is 2 business
days. For digital work, this delay can be reduced. For images
which require no post-production work, and where we have
a digital workstation on site at the shoot location, images
can be delivered immediately, before we leave the site.
For images which require post-production work, our turnaround
is 48 hours. As each shoot has different characteristics,
we'll discuss with you anticipated delivery times, as well
as any revisions to that as the shoot progresses and client
needs change.
Eliminating
Liability: When we produce film, it cannot be duplicated
exactly as it is on the original film, and when irreplacable
film is damaged or destroyed, the lost/damaged film charges
can be very high. With digital, once the images are written
to the CD we deliver to you, and our two archival CD's,
the liability that normally is a part of the reciept and
handling of original film is eliminated.
Distributed
Image Review: In some cases, our immediate client is an
art director or advertising agency, who is working to facilitate
the needs of a corporate client, and with different parties
being in disparate locations, the ability to simultaneously
review and make decisions can be difficult. However, we
can provide a solution using the internet. Depending upon
circumstances, we can produce and deliver a virtual "contact
sheet" on site for clients elsewhere in the country
to review, or within a few days or completion. Please ask
for more information on these possibilities prior to the
shoot commencing.
Digital
Workflow Costs
We've
made a significant investment in the process of digital
production. As indicated in the introduction, we are not
replacing our film-producing capability, we are investing
in the parallel cabability of digital production. In addition
to the costs of new cameras, powerful computers, and state-of-the-art
software suites, there has been an enormous amount of time
involved in the learning curve for our office as we evolve
with the times.
In
addition, we have developed a specialized and redundant
archiving system for the files we produce, and this undertaking
has been an enormous task.
We
have calculated these costs, and have produced a pricing
schedule that applies to all shoots we produce digitally.
On-site
and Post-Production Charges
The
figures below apply to the number of images delivered:
| Type |
Per
Image Charge |
Minimum |
Minimum
Fees |
|
| Image
Capture |
$2.50 |
30
images |
$75.00 |
Note:
We deliver "photographer selects" which are,
as it seems, the images from the shoot that have been
selected by the photographer, which give you the best
and most complete results from the shoot. Please indicate
if you would like every image, rather than the photographer
selects. Selecting this option will increase your overall
costs. |
We have several different methods to deliver images to you.
They are:
| |
|
Minimums |
| Delivery
Type |
Per
Image Charge |
48
hour Delivery |
On-site
Delivery* |
|
| CD-ROM
- JPEG files |
$2.50 |
$75
minimum |
$325
minimum |
| CD-ROM
- TIF files |
$4.00 |
$80
minimum |
$330
minimum |
| CD-ROM
- RAW files++ |
$2.00 |
$50
minimum |
$300
minimum |
| Online
Review** |
$2.50 |
$75
minimum |
$325
minimum |
| 4x6
Preview/Proof Prints |
$4.00 |
$60
minimum |
N/A |
| Standard
contact sheets+++ |
$25/page |
$25
minimum |
N/A |
| Oversized
contact sheets+++ |
$40/page |
$40
minimum |
N/A |
*
On-site delivery means we will have a digital workstation
on-site to produce the output to you, and the costs
for the on-site digital workstation carries an additional
$250 charge. Online review will require us to have
computer network access.
**
We have a wide variety of online portfolio samples.
Please contact us to recieve a few URL's that will
show you how this inovative service works. The normal
length of time these images remain online is 30 days.
++
Raw files require proprietary or specialized software
application capable of interpreting the raw image
data. Selecting this type of file-type should only
be chosen when the person working on them is well
versed in the image editing process.
+++
Our contact sheets are produced on high-end inkjet
printers, and, similar to contact sheets of the past,
an overall color correction is a part of that process,
but the truest color and density may not be exactly
the same as the actual content of the digital files,
but will certainly be enough to determine preferred
poses and best angles and composition. |
In addition to the above, many images may
require additional post-production following the conclusion
of the shoot. We'll discuss this with you either before
or during the shoot, depending upon circumstances.
| |
|
Minimums |
| Service
Type |
Per
Image Charge |
48
hour Delivery |
Next
Day Delivery |
|
| Master
File Preparation* |
$60.00 |
$100
minimum |
75%
surcharge |
*
We deliver all images in an RGB format. This type
of sevice involves pre-flighting the image for offset
printing, the web, or one-off prints that we can produce.
Included with each file that has been "master
prepped" is a guide print. We strongly recommend
that your printer process the RGB to CMYK conversions
where necessary, as that type of conversion should
only be done once, directly to the printing press
profile. Any retouching that is needed beyond basic
color corrections and preflighting is billed at $125/hour,
and we will provide you with an estimate prior to
commencing this level of work or incurring any charges. |
Archiving & Color Management
We
operate an open-loop color management system, meaning that
while we take-in and work on the images on color-corrected
displays, and output for contacts on profiled printers,
but when we deliver them outside of our system, we deliver
the files with embedded "Adobe 1998" profiles.
For other standard profiles, or for us to use a specialized
profile that you provide, please let us know before processing
begins.
Our
digital archives are housed in the same environment as the
film we have generated for over a decade, with little or
no film degredation. We store two identical copies of the
images on long-lasting CD-ROM discs, based upon our research
into the best archival CD taking into consideration a combination
of long-lasting materials with a consideration for costs.
John Harrington Photography strongly advises clients to
safely store the delivered images for the duration that
the images have been licensed, because, although we take
precautions and have enacted safeguards to store our own
copies of the images, we cannot absolutely guarantee that
the images will be available past the date we first delivered
to the client their copy of the images.
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